Lockdown Lemonade #24 by Rob Evanoff

In an attempt to keep us connected as we continue to find our way through these often stressful times, some in our extended community have been sharing their experiences, lessons learned and hope as they’ve dealt with Covid, lockdown, boredom, lack of inspiration, etc. We are all looking for ways to make lemonade out of the many lemons! This column will continue on a weekly basis and postings will be released at 10 AM Pacific every Monday, so watch for them! For guidelines and submission details, please contact Julie Zipperer at juliez@far-west.org or Marlynn Block at marlynn@far-west.org. Submissions will be posted based on approval from the Lockdown Lemonade Committee.

Elderberry Étouffée: Twenty Twenty Smothered in Good & Plenty

As with all new years, but especially with new decades, it was supposed to be a rebirth. 

My 2020 ironically began in a socially-undistant crowd as I rang in the New Year with tens of thousands of revelers at Universal Studios in Orlando. As the clock struck midnight in Diagon Alley and the Ukrainian Ironbelly dragon roared with fire overhead, I raised my frosty stein of Butterbeer and bellowed, “The Roaring Twenties are here again”. Little did I or anyone know how prophetic that would become. 

January was a busy month. Kicking off with the Association of Performing Arts Presenters (APAP) Conference in NYC, it oscillated to NAMM in Anaheim and then culminated with Folk Alliance in New Orleans, triumphantly ending with seeing Mandolin Orange at Tipitina’s, a bucket list venue for me. Even as early news of the virus broke, I began planning for SXSW as we had several artists booked with official showcases. When the festival was called off, the very lifeblood of Austin, it was an ominous sign.

When I walked out of Old Oak Cellars in Pasadena on March 15, having had Malibu song stylists, We Are The West do one of their Cellar Sessions, graciously hosted by Dave Lustig and Nancy Scott, I never would have fathomed that would have been my last show of the year as I usually attend 75-100.

With venues in lockdown, we furiously went into scramble mode, first rebooking everything for fall and then jumping headstrong into livestreaming opportunities. Grateful that organizations such as FAR-West, The Boot, Americana Highways, Glide Magazine, Launch Global, California Women’s Music, Pancakes & Whiskey, The Bluegrass Situation, idobi Radio, Mandolin, iVoted, bandsintown, BMI, Sofar Sounds, Sam Ash, Radio Woodstock and others provided a much needed lifeline to the industry to keep the wheels turning while also giving artists a chance to connect with fans, assuage anxiety and provide comfort with songs and stories while making some money through donations, virtual meet ’n greets and ancillary platforms like Patreon.

Let’s face it, the music industry has been among the hardest hit with 2021 looking like a wash as well. The growing list of permanent venue closings is disheartening.  Decades of history evaporated. If a place like the Troubadour in W. Hollywood closed, the historical loss would be incalculable.

We’re all trying to figure it out but I know we’ll come out of this stronger than ever. The community, the fam, the brotherhood, the brethren, one thing is certain. We’re better together.

As the adage goes, when life gives you lemons, make lemonade. I prefer to view it as when life gives you lemons, change the game because everyone else is making lemonade.

A silver lining from 2020, aside from the bloom of Zoom, is having more time to strengthen relationships, reacquaint myself with my core beliefs, renew my faith in the beauty of art and the transcendence of music and brainstorm for what’s next.

20/20, as in resolute eyesight, showed us what was broken, what can be mended and fostered a wave of ingenuity like never before. To me that’s eternally exciting and I’m embracing it with several new paradigm ventures in the works.

Looking back to that ten-second countdown in front of Gringotts, I am a Gryffindor, Hear. Me. ROAR. Twenty twenty, you’ve given plenty. Now, it’s time for ascension.

~ Rob Evanoff

1888 Media is a Los Angeles based Artist Development agency. Specializing in Folk, Roots and Americana, we offer an array of services including management, booking, marketing and public relations. Our roster includes Kevin Daniel, Beth Snapp, Mare Wakefield & Nomad, Paul Kelly, Tatiana DeMaria, The Haunt, Town Meeting, Nick Russo, The Scooches, Pollux King, Afton Wolfe, Forest Sun, Devon, and Johnny Chops.
https://1888media.wordpress.com/

 

 

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